For a design studio, local visibility starts with accurate information and a website that explains where and how you work.
Keep your business details consistent
Use the same real-world business name and accurate contact information wherever your studio appears. On your site, make your service area easy to find. If you serve several cities, describe the actual areas you cover and add useful context about your work there, rather than repeating the same generic paragraph for every location.
Check Business Profile eligibility first
Google says a business may create a Business Profile when it has a physical location customers can visit or travels to customers where they are. Its guidelines also ask businesses to represent their names and service areas accurately. Review the rules before setting up or changing a listing, especially if you work from home or do not receive clients at an office. Read Google’s Business Profile guidelines.
Let your work answer local questions
A project page can mention a location when it is relevant and approved for publication. More useful than a city name alone is a real account of the project: the type of home or space, the brief, the constraints and the solution. This gives a prospective client a better sense of your experience in their market.
Measure inquiries, not just impressions
Keep a simple record of where new contacts heard about you: search, referral, Instagram, a project feature or a local listing. Review which sources lead to suitable projects. That information can guide which pages, profiles and campaigns deserve your attention next.