Your website should help a visitor move from admiring a room to understanding your work and deciding whether to inquire.
Lead with a focused introduction
The opening screen can say who you serve, what kinds of projects you take on and where you work. Let the imagery carry atmosphere while the words provide orientation. A visitor should not have to search through several pages to learn whether you offer full-service design, renovation support or a more limited scope.
Give each project a story
Organize your strongest projects into individual pages. Include the project type, a concise brief, your role and the design decisions that made the result distinctive. Captions can explain materials, constraints or details that an image alone cannot convey.
Use images that load efficiently and descriptive alternative text for meaningful visuals. Google’s image guidance recommends descriptive filenames and alt text, and explains that nearby page content helps provide context for images. Read Google’s image guidance.
Explain services before asking for an inquiry
A service page can outline who a service is for, what the collaboration includes and how a typical engagement begins. It need not disclose a fixed price when scope varies. It should answer the questions a qualified prospect would otherwise have to email you first.
Make contact intentional
A short inquiry form can ask for project location, type of space, timeline, desired scope and a brief description. Give visitors another contact path if they prefer email. After submission, confirm exactly what happened and when they can expect a reply.